Why post on your Google Business Profile (GBP)?
Posting on Instagram, X, TikTok and Facebook can be very demanding on time & resources. These social media platforms are meant to engage users, open a conversation and move them towards becoming your customer.
If you have previously posted to any of these platforms, you know how much effort can be involved. If you have ever hired anyone to manage social media posting and engagement, you know how quickly the costs can add up.
The main goal of GBP posting is much more simplified: consistently use the posting service so Google sees you are taking regular action to keep your GBP current. The more attention you give your GBP, the more love Google shows when people are doing local business & service searches on Google and Google Maps.
GBP posting is not meant to replace your presence on Instagram, Twitter & Facebook, it is a tool that will increase your relevance when potential customers are searching Google specifically for local services you offer in their areas.
GBP posting doesn’t interfere with any other services that you are having done with your company (SEO, websites, paid ads etc.) and will complement those efforts giving customers more information to look through after they find you and reach out initially.
How does it work?
We post three times a week to your GBP (usually Mon/Wed/Fri).
Each day a post will be generated on your GBP that includes two paragraphs about how one of your services is a great idea for potential customers in your area, a branded image, a randomized hashtag (#yourindustry, #yourspecialty etc.) and a direct link to one of your existing 5-star reviews.
How do I know if this is working?
The results from posting are easy for you to look at any time. Google has performance stats for every Google Business Profile for the last 6 months.
The main metric to pay attention to is the number of phone calls originating from your GBP. It’s ALWAYS beneficial in every phone call with a potential new customer to ask them how they found you (let them know it helps you figure out which advertising strategies are working).
If the money you are making each month just from the increase in calls is more than you are paying for the monthly posting service . . . the service is working for your business.
Most customers that we work with start seeing an improvement in call numbers in the 30 to 60 day range and we always recommend a minimum of 90 days.
We keep a simple spreadsheet updated monthly so we can let you see stats for as long as we work with you.
To make things even easier, here is a quick 5 minute video that shows you how to create your own spreadsheet using free Google Sheets:
How do I get started?
For each GBP location, there is a $397 setup fee to brand the full library and perform a GBP audit to make sure everything is optimized & up to date in your business listing.
You will receive a breakdown of any recommendations & content requirements to fully complete your GBP.
Once the listing is optimized and you have approved the topics to be used, the recurring monthly subscription is $297/month for each location (about $10 per day).
Let us know that you want to start the service, we will send you the link to the setup invoice and direct you to the onboarding page to learn about out company.
If you are ready to get started or you have any other questions, contact us below: